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Examples: HEMA, Netherlands, CCCP

Ads Archive / Print, DM, Ambient, Outdoor ads

HEMA: Viral Advertising

Prints, Outdoor, Ads HEMA: Viral Advertising, , CCCP,
See full size 600x450 px
Released: June 2008
Advertiser: HEMA HEMA
Agency: CCCP CCCP
Country: Netherlands Netherlands
Category: Retail stores & rental companies Retail stores & rental companies
Awards: Cannes Lions 2008 Cyber Bronze Cannes Lions 2008 Cyber Bronze

Credits:

http://www.cccp.nl/hema/

Type Of Entry: Viral Advertising

Title: HEMA RUBE GOLDBERG VIRAL
Advertiser/Client: HEMA
Product/Service: HEMA DEPARTMENT STORE
Advertising Agency, City: CCCP, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: CCCP, Amsterdam
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Hugo van Woerden Creative CCCP
Philip Brink Creative CCCP
Dimitri Michels Project Manager online CCCP
Saskia Geesink Project Manager CCCP
Elvin Dechesne Rich Interface Developer Satama Flashfabriek
Sander Riel Flash Developer Satama Flashfabriek
Jurriaan Hos 3D Designer Addikt
Feike de Wit Sound Design Soundcircus Kees Kroot

Synopsis:
HEMA is a department store in the Netherlands. To promote the online shop HEMA asked for a viral. Instead of a viral we turned the website of HEMA itself into a viral, based on the simple message: "The products of HEMA can now be found online at hema.nl" The website had 700.000 visitors the first week, and 1.500.000 after a month. It featured on all major blogs in the Netherlands as well as worldwide blogs such as Gizmodo, BoingBoing, Wired. It got over 2.400 Diggs. Google blog search reports over 2.000 mentions of the site's name.