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Advertising campaign "It doesnt have to happen (Carry a knife and you're more likely to get stabbed yourself)"

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Released:	June 2008
Advertiser:	HOME OFFICE
Agency:	RKCR/Y&R
Country:	United Kingdom
Category:	Public awareness messages

Credits:

Product: Knife Crime
Agency: RKCR/Y&R London

Executive Creative Director: Damon Collins

Art Director: Jerry Hollens

Copywriter: Mike Boles

Photographer: Nick Georghiou

Typographer: Lee Aldridge
Country: United Kingdom