| Examples: HONDA MOTOR CO., Japan, DENTSU |
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HONDA MOTOR CO.: ZOOM IN/OUT
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | HONDA MOTOR CO.  |
| Agency: | DENTSU |
| Country: | Japan |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.interactive-salaryman.com/pieces/internavi3_e/cannes.html
Type Of Entry: Online Advertising
Title: ZOOM IN/OUT
Advertiser/Client: HONDA MOTOR CO.
Product/Service: CAR NAVIGATION SYSTEM
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: DENTSU, Tokyo
Country: JAPAN
Title: ZOOM IN/OUT
Advertiser/Client: HONDA MOTOR CO.
Product/Service: CAR NAVIGATION SYSTEM
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: DENTSU, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Hiroki Nakamura | Creative Director | Dentsu |
| Kazuomi Goto | Copywriter | Dentsu |
| Yusuke Kitani | Art Director | Kaibutsu |
| Ryoichi Nakano | Producer | Dentsu |
| Yasuyuki Shiogai | Producer | Dentsu |
Synopsis:
A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches. In Japan, 53% of car users own a car navigation system. "Internavi", Honda's genuine car navigation system is equipped with sophisticated gears, such as the auto-updating map data.