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Examples: HONDA MOTOR CO., Japan, DENTSU

Ads Archive / Print, DM, Ambient, Outdoor ads

HONDA MOTOR CO.: ZOOM IN/OUT

Prints, Outdoor, Ads HONDA MOTOR CO.: ZOOM IN/OUT, , DENTSU,
See full size 600x450 px
Released: June 2008
Advertiser: HONDA MOTOR CO. HONDA MOTOR CO.
Agency: DENTSU DENTSU
Country: Japan Japan
Category: Cars Cars
Awards: Cannes Lions 2008 Cyber Silver Cannes Lions 2008 Cyber Silver

Credits:

http://www.interactive-salaryman.com/pieces/internavi3_e/cannes.html


Type Of Entry: Online Advertising
Title: ZOOM IN/OUT
Advertiser/Client: HONDA MOTOR CO.
Product/Service: CAR NAVIGATION SYSTEM
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: DENTSU, Tokyo
Country: JAPAN

Credit Details:
Name Position Company
Hiroki Nakamura Creative Director Dentsu
Kazuomi Goto Copywriter Dentsu
Yusuke Kitani Art Director Kaibutsu
Ryoichi Nakano Producer Dentsu
Yasuyuki Shiogai Producer Dentsu

Synopsis:
A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches. In Japan, 53% of car users own a car navigation system. "Internavi", Honda's genuine car navigation system is equipped with sophisticated gears, such as the auto-updating map data.