HOT cable TV: 140 meter magnetic billboard

Credits:

Latest outdoor work for the HOT cable TV brand: a 140 meter long magnetic billboard, onto which we affixed 6,000 cut-outs of entertainment celebrities which the public was invited to take peel off and take home with them.

Client / Brand: HOT cable TV

Category: Entertainment

Media: Outdoor / Billboard

Title: HOT - Take the stars home with you

Description (also appears on the attached jpg case study):

Background - To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio

Brief - Position HOT as the network with the best shows and the hottest stars to offer its customers

Execution - As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them

Results - The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Credits:
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Executive creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Uri Dagan
Copywriter: Eliad Friedman
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv