Advertising campaign "Hovis Soft White Bread (indentation)"
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Hovis Soft White Bread: Tomato
| See full size 1144x572 px | |
| Released: | May 2008 |
| Brand name: | HOVIS  |
| Agency: | McCann-Erickson London |
| Country: | United Kingdom |
| Category: |
Savoury foods
|
Credits:
Food is placed on top of bread, making an abnormally large indentation to show how soft Hovis bread is.
Product : Hovis Soft White Bread
Agency : McCann-Erickson London
Country : United Kingdom
Photographer: Kevin Summers
Executive Creative Director: Brian Fraser
Executive Creative Director: Simon Learman
Creative Director: Will Farquhar
Creative Director: Ian Ducker
Art Director: Ben Brazier
Copywriter: Johnny Skinner