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HP Advanced Photo Paper: Ripped
| See full size 1200x660 px | |
| Released: | April 2008 |
| Advertiser: | HEWLETT-PACKARD  |
| Brand name: | HP Advanced Photo Paper |
| Agency: | Publicis, Malaysia |
| Country: | Malaysia |
| Category: |
Business equipment & services
|
| Tags: |
Creative outdoor
Visual effects in outdoor ads
Creative review
Outdoor ads as monuments, sculptures, stunts, installations, statues
Mastering of the ambient space in outdoor advertising
Award show winner
|
Credits:
Ripped sidewalk standee
HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.
Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai
