To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. Turbo, the most famous graffiti artist in Turkey was responsible for the artwork of the wall, where 3 Touchsmarts were attached. People could draw their own graffitis with their fingertips and submit them to a hotsite. On the hotsite, where it’s also possible to create new artworks, all the participants are competing for a HP Touchsmart PC until the end of this month. The stunt also counted with a press event held in one of the most popular art galleries in Istanbul. More than 100 journalists tried the product and received a t-shirt personalized by Turbo.
Advertising Agency: Torke Boutique Guerrilla, Turkey
Published: April 2010
The Print Ad titled Touchsmart Graffiti Wall was done by Torke Boutique Guerrilla advertising agency for product: Hp Touchsmart (brand: HP ) in Turkey. It was released in the Apr 2010.