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HSBC ATM Receipts: Origami

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	See full size 1000x701 px
Released:	July 2008
Advertiser:	HSBC
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Banking
Tags:	Direct marketing Creative review Selection of best bank ads

Credits:

The general Australian public know very little about HSBC. In fact, many don’t even know that HSBC is a personal bank. To inform consumers of HSBC’s offerings JWT Sydney printed five sets of origami instructions on the back of ATM receipts. People can literally fold the piece of communication and keep it as a reminder.

Product: HSBC ATM Receipts
Agency: JWT Sydney
Creative Group Head: BRENDAN DONNELLY
Art Director: RICHARD APPS
Copywriter: Guy Futcher
Country: Australia
Account service team: Anna Gajewski, John Kim, Sarah Pang