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Huggies Ads & Commercials Archive › Huggies Print, Magazine & Newspaper Ads

Huggies Nappies: "Sea" Print Ad by Diamond Ogilvy

Huggies Good-Nites: Sea, Huggies Nappies, Diamond Ogilvy, Huggies, Print, Outdoor, Ads

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Advertiser:	Kimberly-Clark Corporation
Brand name:	Huggies
Product:	Huggies Nappies
Agency:	Diamond Ogilvy
Country:	North Korea
Category:	Baby Hygiene
Released:	January 2010
	Credits & Description: Brief: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free. Solution: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes. Advertising Agency: Diamond Ogilvy, Seoul, Korea Executive Creative Director: Wain Choi Creative Director: Jaehyuk Jang Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder Copywriters: Hoyoung Kim, Kyungsic Park Illustrator: Ilsung Na The Print Ad titled Sea was done by Diamond Ogilvy advertising agency for product: Huggies Nappies (brand: Huggies) in North Korea. It was released in the Jan 2010. Show all credits

Advertising campaign: "Huggies GoodNites underpants"

Huggies: Rain
Print ads
Kimberly-Clark Corporation,
Huggies, Huggies Nappies
Diamond Ogilvy
North Korea
Huggies: Sea
Print ads
Kimberly-Clark Corporation,
Huggies, Huggies Nappies
Diamond Ogilvy
North Korea
Huggies: Wildfire
Print ads
Kimberly-Clark Corporation,
Huggies, Huggies Nappies
Diamond Ogilvy
North Korea

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