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HUGGIES NAPPIES: Tigra
| See full size 1277x868 px | |
| Released: | August 2007 |
| Advertiser: | KIMBERLY CLARK  |
| Brand name: | HUGGIES NAPPIES |
| Agency: | Sauce |
| Country: | Russia |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Russian nominees to Cannes Lions 2008
Creative review
|
Credits:
Advertising Agency: CREATIVE AGENCY SAUCE , Moscow, RUSSIAAdvertising Agency: CREATIVE AGENCY SAUCE , Moscow, RUSSIA
Name Company Position
Vladimir Gorshkov Sauce Director Of Design Studio
Natalya Novikova Sauce Designer
Describe the brief/objective/goals.
The promo pack for Huggies Nappies had to achieve 3 goals: attract the attention of mums and children, protect the sample from damages and prolong the length of contact with brand. So, the promo package is made in the form of the cartoon character Tigra. It transforms into a metre measure ruler and wraps the nappy in a special way.
