| Examples: HUSKY VODKA, Russia, UNIQA C.E. |
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HUSKY VODKA: GLAVVINO, HUSKY VODKA
| See full size 801x1158 px | |
| Released: | February 2008 |
| Brand name: | HUSKY VODKA  |
| Agency: | UNIQA C.E. |
| Country: | Russia |
| Category: |
Alcoholic drinks
|
| Tags: |
Vodka
Упаковка
Russian nominees to Cannes Lions 2008
Creative review
Award show winner
|
Credits:
Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIAAdvertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA
Describe the brief/objective/goals.
Russian premium vodka “HUSKY”
Brand`s conception
"HUSKY" - is a northern vodka. It is austere and beautiful in nature: blank lakes, boundless forest spaces, snow-caps on pine-trees.
"HUSKY" - are people. These are travelers, rough men in warm jackets, and carry on across boundless spaces in dogs harness.
"HUSKY" - is a dog, warm and fluffy, best friend for human, kind, with incredible heartfelt blue eyes.
Design
Brand`s symbol - dogs pad type in bottle-body.
Laconic form of bottle with large punt.
We created a 'kind' label on soft paper, with tracery, from the people of the north, transferred from a Scandinavian sweater.
Gift-packaged in a warm woolen sock, especially hand-made for "HUSKY".
