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Hyundai Getz: TROLLEYBUS
| See full size 400x401 px | |
| Released: | April 2008 |
| Advertiser: | Skandi Auto  |
| Brand name: | HYUNDAI GETZ |
| Agency: | OMD Latvia/Fuse |
| Country: | Latvia |
| Category: |
Cars
|
| Awards: |
Golden Hammer 2008 Best Use of Media Gold
|
| Tags: |
Award show winner
|
Credits:
Agency: OMD Latvia/Fuse
Country: Latvia
Entry title: TROLLEYBUS
Product/Service: Hyundai
Brand name: Hyundai Getz
Advertiser: Skandi Auto
Account director: Armands Ukass
Creative director: Gatis Murnieks/Fuse
Creative idea: Five Hyundai Getz cars were equipped with trolleybus booms. They were racing the city and speeding down at the public transport stops. As Hyundai Getz is the cheapest new car available in Latvia, primary target group was people who don't own any car yet and who use public transport. As trolleybus routes are restricted campaigns slogan was: "You can choose Your own route tomorrow!"