IKEA GERMANY: IKEA Bigger Storage Ideas

Name	Position	Company
Kerstin Eberbach	Art Direction/Graphic Design	Ogilvy Frankfurt
Lars Huvart	Creative Direction/Copywriter	Ogilvy Frankfurt
Thomas Hofbeck	Creative Direction	Ogilvy Frankfurt
Fabian Schrader	Production	Ogilvy Frankfurt
Martina Diederichs	Art Buying	Ogilvy Frankfurt
Caroline Walczok	Art Buying	Ogilvy Frankfurt
Marco Bisello	Account Supervisor	Ogilvy Frankfurt
Sascha Riedel	Account Executive	Ogilvy Frankfurt
Jens Helfrich	Project Manager Marketing	IKEA GERMANY

Naturally, German flats and apartments are full of messy corners. That's why IKEA produces practical boxes and drawers in all shapes and sizes for all storage needs. Targeted especially at people living in smaller apartments, Frankfurt IKEA asked us to promote their storage solutions with a really BIG outdoor idea. The idea was to play with the widely recognisable shapes and designs of the Ikea storage range and to put them into a new and surprising context. By redesigning the front of a whole apartment building in one of the busiest streets in Frankfurt with giant-size mock-ups of IKEA drawers and cardboard boxes, we made two points: Gaining the highest level of attention and literally linking the product to where it belongs: small flats and apartments. Presented in this spectacular, three-dimensional way, IKEA's storage solutions could hardly be missed by the citizens of Frankfurt. And what could be more fitting than placing a product that simplifies peoples' lives actually right there where people live.