Imax Cinema: "IMAX is believing, Whiplash" Print Ad by Sid Lee

Media: Print
Geo: Canada
Category: Recreation & Leisure
Agency: Sid Lee
Brand: IMAX
We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.
Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou