Independence Blue Cross: "Crew" Print Ad by Tierney

Category: Finance & insurance
Brand: Independence Blue Cross
Agency: Tierney
Country: United States of America
Human agility as metaphor for Independence Blue Crossâ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.

Category: Finance & insurance
Client: Independence Blue Cross
Agency: Tierney
Country: United States of America
Executive Creative Director: Patrick Hardy
Creative Director/ art director: Teri Gerbec
Creative Director/ writer: Andrew Cahill
Photographer: Stock