Category: Best Copywriting
Product/Service: JOHNNIE WALKER
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM
Entry URL: http://www.youtube.com/watch?v=eulOLe0spao
Creative Director: Mick Mahoney (BBH)
Creative: Justin Moore (BBH)
Producer: Ruben Mercadal (BBH)
Director: Jamie Rafn
Production Company: (Hla)
Production Company Producer: Stephen Plesniak (Hla)
Director of Photography: George Richmond
Sound Design: Aaron Reynolds (Wave)
To convey the relentless spirit of the men who created, arguably, the world’s first global brand, we decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts. Risky stuff. We also decided very early on that only Robert Carlyle had the skill and charisma to tell this story. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Mr Carlyle nailed it on his 40th and last attempt.
The Print Ad titled THE MAN WHO WALKED AROUND THE WORLD was done by Bbh advertising agency for product: Johnnie Walker (brand: Johnnie Walker) in United Kingdom. It was released in the Nov 2009.