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Johnson & Johnson: Terracotta Warriors

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	See full size 1500x1315 px
Released:	August 2008
Advertiser:	JOHNSON & JOHNSON
Agency:	Mother New York
Country:	USA
Category:	Cosmetics & beauty products
Tags:	Beijing Olympics 2008 Outdoor ads as monuments, sculptures, stunts, installations, statues

Credits:

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Giant marionettes act out a story of caring.

Johnson & Johnson is presenting daily performances with more than 23-feet-tall marionettes at the China Millennium Monument during the Beijing Olympic Games. The story is intended to communicate the “timelessness of caring” for the personal care brand.

Client: Johnson & Johnson
Agency: Mother, New York,
Mother Experience,
Poetic Kinetics
Director: Patrick Shearn
Music: George Sarah
Choreography: Beijing Modern Dance Company
Aerial Artists: Airealistic