Client:Procter & Gamble, Philippines
Advertising Agency:Campaigns & Grey
Chief Creative Officer:
Associate Creative Director:
Christina Melchor, Rishi Mandhyan
Digital Graphic Artist:
Print Studio Manager:
Jeanne G. Young
Joy is the number one dishwashing brand in Philippines, yet a large number
of households do not use dishwashing product, instead they use cut-up
laundry bars for washing. The communication objective behind this campaign
for “Necktie”, “Sando” and “T-Shirt” is to break the habit of using
laundry bars on plates, by making them realize the absurdity of treating
plates like laundry.
The Print Ad titled Chicken was done by Campaigns & Grey advertising agency for product: Joy Dishwashing Liquid (brand: Joy) in Philippines. It was released in the Aug 2012.