Joy Dishwashing Liquid: "T-Shirt" Print Ad by Campaigns & Grey

Client:Procter & Gamble, Philippines
Brand:Joy
Title(s):“T-Shirt” Print Ads
Advertising Agency: Campaigns & Grey
Chief Creative Officer: Ompong Remigio
Creative Director: Noel Orosa
Associate Creative Director: Mel Aguinaldo
Copywriter: Noel Orosa
Art Director: Mel Aguinaldo
Management Supervisor: Eres Gatmaitan
Account Managers: Christina Melchor, Rishi Mandhyan
Print Producer: Peck Imson
Digital Graphic Artist: Gredge Salvador
Print Studio Manager: Eric Capongcol
Photographer: Jeanne G. Young
Published: August 2011
Description:
Joy is the number one dishwashing brand in Philippines, yet a large number
of households do not use dishwashing product, instead they use cut-up
laundry bars for washing. The communication objective behind this campaign
for “Necktie”, “Sando” and “T-Shirt” is to break the habit of using
laundry bars on plates, by making them realize the absurdity of treating
plates like laundry.