Kiehl’s: Express your POW!

Credits:

Check out the site: http://ExpressYourPOW.com

New interactive, pop-artish Web site today to build buzz online and support the in-store campaign for a new range of products by Kiehl’s, the premium American skin and hair care brand. You'll see this campaign running in NYC retailers where Kiehl's is sold.

ExpressYourPOW.com brings the restorative powers of the new Kiehl’s Acai Damage-Repairing Skincare to life in a pop-art comic strip creator that lets loyalists and new audiences express themselves by writing their own super power story. Users can create a single frame thought or dabble with creating an entire strip where they can personalize the look of their character and input texts to create their own story. The result can be shared via e-mail, Facebook or Twitter.

Advertising Agency: Colle+McVoy, USA