| Examples: Koodo Mobile, Canada, TAXI 2 |
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Koodo Mobile: Where's Koodo?
| See full size 576x792 px | |
| Released: | August 2008 |
| Brand name: | Koodo Mobile  |
| Agency: | TAXI 2 |
| Country: | Canada |
| Category: |
Commercial public services
|
| Tags: |
Cellurar Operator
|
Credits:
Play a branded game on the subway platform.Koodo, the Canadian mobile service provider that launched March 2008, is giving bored subway commuters a bit of distraction with “Where’s Koodo?”--a 42” LCD touch-screen game in Montreal stations. The kiosks house the game—users can search for a Koodo character in an urban landscape—as well as service plan and marketing messaging. iGotcha Media developed the out-of-home signage’s interactive digital software.
Client: Koodo Mobile
Agency: TAXI 2, Toronto
Creative Director: Lance Martin
Copywriter: Émilie Larocque,
Alexis Gropper,
Karine Bouchard
Art Director/Designer: Johnnie Ingram
Digital Imaging: Nabil Elsaadi
Typographer/Mac Artist: Nigel Harvey
Agency Producer: Jacinte Faria,
Christian Bailey,
Estella Tolentino
Interactive Programming: Drew Matthews
Telecom/mobile phones, North America, Canada, OOH, game