Korea National Tourism Organization: "KOREAN WAVE. IT'S REALLY GREAT!" Print Ad by Cheil Worldwide

Visit Site: http://dev.designfever.com/taibangle/campaign/spikesasia_index.html
Advertiser KOREA TOURISM ORGANIZATION
Product KOREA TOURISM ORGANIZATION
Entrant CHEIL WORLDWIDE Seoul, KOREA
Type of Entry: Websites
Category: Consumer Services
Title: KOREAN WAVE. IT'S REALLY GREAT!
Advertiser/Client: KOREA TOURISM ORGANIZATION
Product/Service: KOREA TOURISM ORGANIZATION
Entrant Company: CHEIL WORLDWIDE Seoul, KOREA
Advertising/Web Design Agency: CHEIL WORLDWIDE Seoul, KOREA
Creative Credits
Name Company Position
Alex J. Kwon Cheil Worldwide Creative Director
Taejin Lim Cheil Worldwide Art Director
Boram Park Cheil Worldwide Art Director
Hyunjung Kim Cheil Worldwide Art Director
Seokjin Shin Cheil Worldwide Art Director
Janghoon Park Cheil Worldwide Art Director
Joong Sik Choi Cheil Worldwide Copywriter
Brief Explanation:
-Background: Although Chinese tourists visiting Korea increased along with rapid growth of China’s oversea sightseeing market, negative opinions toward Korean tourism still exists due to low-quality tours and lack of attractions. -Objective: Attract Chinese tourists to Korea by portraying good images of Korea through an interactive campaign targeted to 20- or 30-year-old young city dwellers. -Reasoning: Provide information regarding Korean food, Korean wave, shopping, and hip places with interactive UI, Offer traveling tips and attract more visitors through trendy and fascinating images of Korea -Cultural Reference: Korean wave refers to the significantly increased global popularity of South Korean culture. The Korean wave's influence is most visible in China, Japan, and Southeast Asia.