The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
The Print Ad titled Sweet & lovely style for you was done by Diamond Ogilvy advertising agency for product: Leekaja Hairbis Hairdresser's (brand: Leekaja Hairbis) in North Korea. It was released in the Jan 2010.