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Lego: Drugs
| See full size 1400x1052 px | |
| Released: | September 2009 |
| Advertiser: | LEGO  |
| Agency: | Naga DDB Rapp |
| Country: | Malaysia |
| Category: |
Entertainment & leisure
|
| Tags: |
Award show winner
|
Credits:
The Brief:The television, although a great source of entertainment, it’s also known as the idiot box. And in recent years, its influence on children, due to the content, has become a growing concern among parents.
However, as parents, we can’t stop children from watching television, but we can offer an alternative form of entertainment. One that builds their minds and imagination.
The Solution:
We developed a campaign, which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject.
Agency: Naga DDB/Rapp
Client: Kavin Ch'ng
Copywriter: Raymond Ng, Ted Lim
Graphic Designer: Chow Kok Keong
Photographer: Chen Kim Mun (360 Degree Studio)