Type of entry: Creative Use Of Technology
Category: Augmented Mobile Experience
Advertiser: LEGO
Product/Service: LIFE OF GEORGE
Agency: HELLO MONDAY Copenhagen, DENMARK
Advertiser LEGO
Product LIFE OF GEORGE
Entrant HELLO MONDAY Copenhagen, DENMARK
Type of Entry: Creative Use Of Technology
Category: Augmented Mobile Experience
Title: LIFE OF GEORGE
Advertiser/Client: LEGO
Product/Service: LIFE OF GEORGE
Entrant Company: HELLO MONDAY Copenhagen, DENMARK
DM/Advertising Agency: HELLO MONDAY Copenhagen, DENMARK
2nd DM/Advertising Agency: EYECUE VISION Copenhagen, DENMARK
Creative Director: Jakob Kahlen (Hello Monday)
Art Director And Illustrator: Johanne Bruun Rasmussen (Hello Monday)
Art Director And Illustrator: Jeppe Aaen (Hello Monday)
Interactive Designer And Illustrator: Brian Lund Lauridsen (Hello Monday)
Project Manager: Karen Cecilie Sørensen (Hello Monday)
Brief Explanation
Life of George is the world's first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.
The Print Ad titled LIFE OF GEORGE was done by hello monday advertising agency for product: LEGO (brand: LEGO) in Denmark. It was released in the Jun 2012.