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Levis 501: UNBUTTONED-THE MAGAZINE
| See full size 3400x2000 px | |
| Released: | September 2008 |
| Advertiser: | LEVI'S  |
| Brand name: | LEVI 501 |
| Agency: | TBWA\TEQUILA Hong Kong |
| Country: | HONG KONG |
| Category: |
Clothing & footwear
|
Credits:
To launch the new ‘Unbuttoned’ range of 501 jeans into the Hong Kong market, Levi’s looked to maintain its sense of originality and individuality, however endless funds were not available, so a simple magazine campaign was briefed.‘Live Unbuttoned’ is about expressing individuality, living outside of conventions and shunning social restraint. So the 501s had to be advertised in the most unrestrained way.
Product: Levis 501
Agency: TBWA\TEQUILA\ Hong Kong
Creative Director: Mark Ringer, Esther Wong, Joseph Mok, Law Chi Hang
Art Director: Joseph Mok, Ronald Tin
Copywriter: Law Chi Hang, Calvin Chow