Levi's: Live Unbuttoned

	See full size 1000x750 px
Released:	August 2008
Advertiser:	LEVI'S
Agency:	TBWA\TEQUILA Hong Kong
Country:	HONG KONG
Category:	Clothing & footwear
Tags:	ambient

Credits:

The Hong Kong campaign, developed by TBWA\ TEQUILA\ Hong Kong, brings the campaign to a new level inviting Hong Kong consumers to “Live Unbuttoned” via a first time ever special magazine execution with East Touch Magazine where you get your magazine from specially created displays by “unbuttoning” a miniature version of the new Levi’s 501. The magazines will be sold at newsstands and 7-Eleven outlets across Hong Kong. During September the campaign will also feature guerilla street events in Causeway Bay where consumers can experience “Live Unbuttoned”, and see the new range of Levi’s 501s.

Product: Levi's 501
Agency: TBWA\TEQUILA\ Hong Kong
Group Creative Director: Esther Wong
Assoc Creative Director: Joseph Mok
Assoc Creative Director: Hang Law
Country: Hong Kong