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Examples: LEXUS, LEXUS RX, United Kingdom

Ads Archive / Print, DM, Ambient, Outdoor ads

Lexus RX 400h: perfect for today's climate

Prints, Outdoor, Ads Lexus RX 400h: perfect for today's climate, LEXUS RX, ,
See full size 940x550 px
Released: September 2008
Advertiser: LEXUS LEXUS
Brand name: LEXUS RX LEXUS RX
Country: United Kingdom United Kingdom
Category: Cars Cars
Tags: SUV SUV

Credits:

A national press advertising campaign for a Lexus hybrid four-wheel drive car has been banned after it claimed it was "perfect for today's climate".

Viewers complained that the ad misleadingly implied that it caused "little or no harm" to the environment.

The press ad, for the Lexus RX 400h, made the claim: "perfect for today's climate. (And tomorrow's) ... Driving the world's first luxury hybrid SUV makes environmental, and economic, sense ..."