| Examples: LEXUS, LEXUS RX, United Kingdom |
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Lexus RX 400h: perfect for today's climate
| See full size 940x550 px | |
| Released: | September 2008 |
| Advertiser: | LEXUS  |
| Brand name: | LEXUS RX |
| Country: | United Kingdom |
| Category: |
Cars
|
| Tags: |
SUV
|
Credits:
A national press advertising campaign for a Lexus hybrid four-wheel drive car has been banned after it claimed it was "perfect for today's climate".Viewers complained that the ad misleadingly implied that it caused "little or no harm" to the environment.
The press ad, for the Lexus RX 400h, made the claim: "perfect for today's climate. (And tomorrow's) ... Driving the world's first luxury hybrid SUV makes environmental, and economic, sense ..."