Category: Public interest
Brand: Liga Contra el Cancer
Passivity kills. Complain if someone smokes in a bar. It's forbidden by law 29517 to smoke in public places.
Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena
The Print Ad titled Bar was done by Publicis Peru advertising agency for product: Liga Contra el Cancer (brand: Liga Contra El Cancer) in Peru. It was released in the May 2012.