Loreal: Coffre Fort Viktor & Rolf

Credits:

Type of Entry: Packaging Design
Category: Cosmetics & Beauty
Title: COFFRE FORT VIKTOR&ROLF
Advertiser/Client: L'ORÉAL
Product/Service: PERFUME
Entrant Company: RAISON PURE Paris, FRANCE
Design/Advertising Agency: RAISON PURE Paris, FRANCE
Creative Credits
Name Company Position
Sébastien Servaire R'pure Studio CEO
Details
Brief Explanation:
The key objective was to surprise and to continue the philosphy of astonishment of the brand marketing. The agency had to create a formal register for a promotional product.
Describe the brief from the client:
The brief was to find a structural surprising register for a very creative universe such as Viktor&Rolf, for the Antidote and FlowerBomb perfumes.
Description of how you arrived at the final design:
The agency decided to push the concept of secret till the end by creating a strong box in metal with a real closing system and a key. The plus side of the agency was the capacity to give a real technical solution for production. This creation is a part of the three years collaboration between the agency and the brand which share the same touch of craziness.
Indication of how successful the outcome was in the market:
The product was a great success, especially with press. Journalists loved this totally atypical object. The TrongBox also received a prize on the industrial "Formes de luxe" awards of Monaco.