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Lulu Coffee Shop: 'Made For Today' Package Design
| See full size 1278x894 px | |
| Released: | June 2008 |
| Advertiser: | LULU COFFEE SHOP  |
| Brand name: | LULU |
| Agency: | GRID WORLDWIDE BRANDING & DESIGN |
| Country: | South Africa |
| Category: |
Retail stores & rental companies
|
| Awards: |
Cannes Lions 2008 Design Bronze
|
| Tags: |
Упаковка
Cannes 2008
Case study
|
Credits:
Type Of Entry: Packaging Design
Category: Foods
Title: LULU - MADE FOR TODAY
Advertiser/Client: LULU COFFEE SHOP
Product/Service: COFFEE SHOP
Advertising Agency, City: GRID WORLDWIDE BRANDING & DESIGN, Johannesburg
Country: SOUTH AFRICA
Design/Advertising Agency, City: GRID WORLDWIDE BRANDING & DESIGN, Johannesburg
Country: SOUTH AFRICA
Category: Foods
Title: LULU - MADE FOR TODAY
Advertiser/Client: LULU COFFEE SHOP
Product/Service: COFFEE SHOP
Advertising Agency, City: GRID WORLDWIDE BRANDING & DESIGN, Johannesburg
Country: SOUTH AFRICA
Design/Advertising Agency, City: GRID WORLDWIDE BRANDING & DESIGN, Johannesburg
Country: SOUTH AFRICA
Credit Details:
| Name | Position | Company |
| Catherine Bloemkamp | Creative Director | Grid |
| Paul Hinch | Designer | Grid |
| Samantha Koenderman | Copywriter | Grid |
| Nathan Reddy | Executive Creative Director | Grid |
Brief/Objectives/Goals:
We were asked to develop a range of branded packaging for the fresh food concept, Lulu. The range to be designed included packaging for coffees, sandwiches, wraps, salads, juices, crisps, nuts, dried fruit, yoghurt and smoothies. In keeping with the brand essence of "relaxed goodness", packaging was created combining witty fun copywriting with childlike pencil drawings of brand characters. The font created is in the same open honest childlike pencil writing thus contributing to the overall tone. The packaging is inviting and functionally robust which contributes to the high quality and fresh "Made for today" experience that Lulu has become known for.