| Examples: LUXOR, INDIA, LEO BURNETT INDIA |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
LUXOR: HIGHLIGHT WHAT'S IMPORTANT
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | LUXOR  |
| Agency: | LEO BURNETT INDIA |
| Country: | INDIA |
| Category: |
Business equipment & services
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
Ad Stars 2008 Bronze
NYF 2009 Mixed Media Bronze
|
| Tags: |
Creative review
Award show winner
|
Credits:
http://www.arcww.in/luxor_innovation.htm
2 of 2 Campaign
Type Of Entry: Online Advertising
Title: HIGHLIGHT WHAT'S IMPORTANT
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising/Web Design Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Type Of Entry: Online Advertising
Title: HIGHLIGHT WHAT'S IMPORTANT
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising/Web Design Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Credit Details:
| Name | Position | Company |
| K.V. SRidhar | National Creative DIrector | Leo Burnett India |
| Santosh Padhi | Executive Creative Director | Leo Burnett India |
| Santosh Padhi | Creative Director | Leo Burnett India |
| Russell Barrett | Copywriter | Leo Burnett India |
| Santosh Padhi | Art Director | Leo Burnett India |
| Netesh Menon | Copywriter | Arc Worldwide |
| Guru Munishwar | Art Director | Arc Worldwide |
| Karl Gomes | Creative Director | Arc Worldwide |
| Satyawan Hande | Art Director | Leo Burnett India |
Synopsis:
A leading Indian website for news, mail and entertainment agreed to highlight only the salient points of every article on its news page along with a pack shot of a Luxor Highlighter. So when you opened up this window you got the most important part of every news article jumping up at you for special attention.