With World Youth Day approaching Sydney is getting ready and so is Marie Claire magazine who approached McCann Sydney to ‘Make Christianity cool’. With tongue firmly planted in cheek, we wanted to show that the influence of Christianity is more far reaching than we give it credit for.
Product: Marie Claire Australia
Agency: McCann Sydney
Creative Director: DAVID BROWNLOW
Art Director: Sarah Keene
Copywriter: Brendan Willenberg
The Print Ad titled Thongs was done by Mccann Erickson Sydney advertising agency for product: Marie Claire Women's Magazine (brand: Marie Claire) in Australia. It was released in the May 2008.