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Ads Archive / Print, DM, Ambient, Outdoor ads

McDonald's: four bucks is dumb

Prints, Outdoor, Ads McDonald's: four bucks is dumb, , ,
See full size 450x300 px
Released: December 2008
Advertiser: McDonalds McDonalds
Country: USA USA
Category: Fast food outlets & restaurants Fast food outlets & restaurants
Tags: outdoor outdoor

Credits:

McDonald's new ad campaign is taking a non-too-subtle jab at Starbucks.

Residents in Seattle, Washington, the birthplace of Starbucks, can now see approximately 140 McDonald's billboards emblazoned with "large is the new grande" or "four bucks is dumb."

In a statement released Thursday, McDonald's called it "a light-hearted, fun approach to our brand," aimed at promoting the company's McCafe coffee products. However, Starbucks is not finding the ad campaign funny.