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McDonald's: Open 24 hrs
| See full size 3000x2209 px | |
| Released: | September 2009 |
| Advertiser: | McDonalds  |
| Agency: | TBWA\ |
| Country: | Thailand |
| Category: |
Fast food outlets & restaurants
|
| Tags: |
Award show winner
|
Credits:
Advertiser/Client: McDONALD'SProduct/Service: MC THAI
Entrant Company: TBWA\THAILAND Bangkok, THAILAND
Advertising Agency: TBWA\THAILAND Bangkok, THAILAND
Creative Credits
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Copywriter: Krisorn Srisai
Account Manager: Chatthip Bhamarasuta/Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Art Director: Aekalak Kitdusitpong/Kanon Umpornsirirat
Photographer: Kanon Umpornsirirat/Chalotorn Nuanthong
Other Credits: Ae : Kanitta Summachaiyanun/Methawarin Rattiwat
Details
Description of Ambient execution:
As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.