| Examples: McDonalds, Sweden, DDB STOCKHOLM |
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McDonald's Large Coffee: Outdoor puzzle
Credits:
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head"
This was done to promote McDonald's Large Coffee for only 1 Euro
Product : McDonalds
Agency : DDB Stockholm
Photographer: Alexander Pihl
Executive Creative Director: Andreas Dahlqvist
Art Director: Ted Harry Mellström
Art Director: Simon Higby
Copywriter: Martin Lundgren
Art Director: Viktor Arve
Country: Sweden
Other Credits : Account manager: Daniel Sundin
Repro: Johanna Karsten
