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McDonald’s Big ‘N’ Juicy: serviette dispenser

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	See full size 1472x1047 px
Released:	December 2007
Advertiser:	McDonald's
Agency:	DDB STOCKHOLM
Country:	Sweden
Category:	Fast food outlets & restaurants
Awards:	Cannes Lions 2008 Outdoor Silver Eurobest 2008 Outdoor Bronze
Tags:	Creative outdoor Guerilla Cannes 2008 Creative review Some billboards wich actually work2 Outdoor ads which make free presents (samples) Award show winner Work outdoor Fast food Best McDonald's outdoor ads

Credits:

Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.

Agency: DDB Stockholm

Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg