| Examples: Sweden, McDonald's, DDB STOCKHOLM |
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McDonald’s Big ‘N’ Juicy: serviettes
| See full size 1472x1047 px | |
| Released: | December 2007 |
| Advertiser: | McDonald's  |
| Agency: | DDB STOCKHOLM |
| Country: | Sweden |
| Category: |
Fast food outlets & restaurants
|
| Tags: |
Creative outdoor
Guerilla
Work
Creative review
Outdoor ads which make free presents (samples)
|
Credits:
Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.
Agency: DDB Stockholm
Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg
