| Examples: Sweden, McDonald's, DDB STOCKHOLM |
| See full size 1472x1047 px | |
| Released: | December 2007 |
| Advertiser: | McDonald's |
| Agency: | DDB STOCKHOLM |
| Country: | Sweden |
| Category: |
Fast food outlets & restaurants |
| Tags: |
Creative outdoor Guerilla Work Creative review Outdoor ads which make free presents (samples) |
Credits:
Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.
Agency: DDB Stockholm
Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg