The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. The brief was to encourage volunteers to participate in the event, and walk a preset route to help raise funds.
Product: MSF Orienteering Competition 2008
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Alexandre Koch / Buji Ng
Art Director: Doris Leung
Copywriter: Lesley Fung
Country: Hong Kong
The Print Ad titled Needle was done by Grey Advertising Hong Kong advertising agency for brand: Medecins Sans Frontieres in Hong Kong SAR China. It was released in the Oct 2008.