Advertising campaign "Mentos Pure Fresh - Crunchy Outside, refreshing inside"
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Mentos Pure Fresh: Hyde Park (London)
| See full size 1654x1102 px | |
| Released: | October 2009 |
| Advertiser: | PERFETTI VAN MELLE  |
| Brand name: | MENTOS |
| Agency: | NEOGAMA BBH |
| Country: | Brazil |
| Category: |
Baking & sweet foods
|
Credits:
Title: Mentos Pure FreshClient/Product: Mentos
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Few words from the creatives.
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh.
In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor.
The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy on the outside. Cooling inside. Amazing chewing gum with liquid filling.