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Mercedes-Benz Blue Tec: Stories In Oil
| See full size 900x1350 px | |
| Released: | October 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Brand name: | Mercedes-Benz Blue Tec |
| Agency: | BBDO Stuttgart |
| Country: | Germany |
| Awards: |
London International Awards 2008 Design Silver
Eurobest 2008 Direct Bronze
|
| Tags: |
Award show winner
|
Credits:
Corporate Name of Client: Mercedes-Benz Trucks; Sales GermanyAgency: BBDO Stuttgart, Stuttgart
Chief Creative Officer: Armin Jochum
Creative Directors: Friedrich Tromm/Stefan Nagel
Copywriters: Friedrich Tromm/Armin Jochum/Wolf-Peter Camphausen/Achim Szymanski
Art Director: Sebastian Gaissert
Illustrator: Sebastian Gaissert
Client Consulting : Andreas Rauscher/Caroline Schäufele
Basic description of the project:
Objective: BlueTec® leads to a drastic reduction in the consumption of fossil fuels. To familiarize specialist journalists, haulers, and drivers with this ground-breaking technology, we told a few “Stories in Oil“ Target group: Specialist journalists, haulers, fleet managers