Mercedes-Benz: Deer

	See full size 848x600 px
Released:	November 2008
Advertiser:	MERCEDES-BENZ
Agency:	Jung von Matt Alster
Country:	Germany
Category:	Cars
Tags:	Prints

Credits:

Deer:

Oh man, there’s a lot going on in the forest right now, what with the beginning of Fall, the hunters, and the constant frolicking. Plus, mating season is in full swing, so I'm in full swing too, if you know what I mean. Anyways, sorry about this - you’re driving around minding your own business, and suddenly I’m here in the middle of the road like a deer in headlights. That’s so cliché it’s embarrassing.

Cliché or not, with ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Brand: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci

Country: Germany

Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes.