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Examples: MERCEDES-BENZ, Germany, ELEPHANT SEVEN

Ads Archive / Print, DM, Ambient, Outdoor ads

MERCEDES-BENZ: Mercedes Benz 'Silence' Online Ad

Prints, Outdoor, Ads Mercedes Benz 'Silence' Online Ad, , ELEPHANT SEVEN,
See full size 600x450 px
Released: June 2008
Advertiser: MERCEDES-BENZ MERCEDES-BENZ
Agency: ELEPHANT SEVEN ELEPHANT SEVEN
Country: Germany Germany
Category: Cars Cars
Awards: Cannes Lions 2008 Cyber Bronze Cannes Lions 2008 Cyber Bronze

Credits:

http://bannertool.e-7.com/awards/2008/en/mb_silence


Type Of Entry: Online Advertising
Title: SILENCE
Advertiser/Client: MERCEDES-BENZ GERMANY
Product/Service: MERCEDES-BENZ E-CLASS
Advertising Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY

Credit Details:
Name Position Company
Jost Thedens Project Manager Elephant Seven
Sцhnke Wulff Project Manager Elephant Seven
Oliver Viets Creative Director Elephant Seven
Kai Becker Creative Director Elephant Seven
Till Hinrichs Art Director Elephant Seven
Kristin Wurm Screendesigner Elephant Seven
Benjamin Bruno Copywriter Elephant Seven
Arne Otto Flashprogrammer Elephant Seven

Synopsis:
As it is incredibly comfortable on the road, the E-Class can offer its passengers peace and relaxation. The "Silence" online advertising measure conveys this notion on the Internet in a completely novel way. All of the advertising space on a website is booked and left empty - so instead of the usual information overload, the website user can enjoy complete silence.