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MERCEDES-BENZ: Mercedes Benz 'Silence' Online Ad
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Agency: | ELEPHANT SEVEN |
| Country: | Germany |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://bannertool.e-7.com/awards/2008/en/mb_silence
Type Of Entry: Online Advertising
Title: SILENCE
Advertiser/Client: MERCEDES-BENZ GERMANY
Product/Service: MERCEDES-BENZ E-CLASS
Advertising Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Title: SILENCE
Advertiser/Client: MERCEDES-BENZ GERMANY
Product/Service: MERCEDES-BENZ E-CLASS
Advertising Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Jost Thedens | Project Manager | Elephant Seven |
| Sцhnke Wulff | Project Manager | Elephant Seven |
| Oliver Viets | Creative Director | Elephant Seven |
| Kai Becker | Creative Director | Elephant Seven |
| Till Hinrichs | Art Director | Elephant Seven |
| Kristin Wurm | Screendesigner | Elephant Seven |
| Benjamin Bruno | Copywriter | Elephant Seven |
| Arne Otto | Flashprogrammer | Elephant Seven |
Synopsis:
As it is incredibly comfortable on the road, the E-Class can offer its passengers peace and relaxation. The "Silence" online advertising measure conveys this notion on the Internet in a completely novel way. All of the advertising space on a website is booked and left empty - so instead of the usual information overload, the website user can enjoy complete silence.