Advertising campaign "Mercedes-Benz - The road is safer place to be"
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Mercedes Benz Brake Assist: Pig
| See full size 848x600 px | |
| Released: | November 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Agency: | Jung von Matt Alster |
| Country: | Germany |
| Category: |
Cars
|
| Tags: |
Prints
|
Credits:
Pig:Funny, I always thought it would be something a little more spectacular - an epic battle with a hunter or a tiger. Or a territory war with another family. Or a forest fire. So this is it. This is how it's going to end. But getting hit by a car is cool too, I guess. I mean, it's not so distinctive, but I'm sure all the ladies would... wait a minute, why am I still alive?
He's alive because with ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.
Brand: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Country: Germany