Mercedes-Benz: Rabbit

Credits:

Rabbit:

So my friend and I were just talking about the best way to style our tails. She thinks that a quick dip in the river followed by a good shake is the way to go, but I was like WHATEVER girl, you’ve got to let the sun shine on that thing and bleach it a little because that’s the style right now. And she was like WHATEVER, and then we were like totally late so we ran across the street and we almost got run over but we didn't so WHATEVER.

Whatever, indeed. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.

Product: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Country: Germany
Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes.