Advertising campaign "Mercedes-Benz - The road is safer place to be"
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Mercedes-Benz: Squirrel
| See full size 2480x1754 px | |
| Released: | November 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Agency: | Jung von Matt Alster |
| Country: | Germany |
| Category: |
Cars
|
| Tags: |
Prints
|
Credits:
Squirrel:I'm too young! I never saw the ocean! I never learned to dance! I never knew true love! I never got to travel! I never learned algebra! I never made a snow angel! Besides, this can't be my time to go - I'M THE ONLY ONE WHO KNOWS WHERE ALL THE NUTS ARE BURIED!
Go ahead and get them. With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody.
Product: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Executive Creative Director: Deneke von Weltzien
Creative Director: Thimoteus Wagner, Christian Fritsche
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Country: Germany
Jung von Matt/Alster, Hamburg were asked to advertise safety features common across the entire range of Mercedes-Benz cars, and to do it in an engaging way. Solution: Humans aren't the only ones who benefit safety advances from Mercedes-Benz. Here they take a few forest animals and let them tell their side of the story after a close encounter on a dark forest road with a Mercedes.