| See full size 769x500 px | |
| Released: | May 2009 |
| Advertiser: | MERCEDES-BENZ |
| Brand name: | MERCEDES SPRINTER |
| Agency: | LUKAS LINDEMANN ROSINSKI |
| Country: | Germany |
| Category: |
Cars |
| Tags: |
Commercial vehicles |
Credits:
As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors - for a surprising billboard idea. Discover “True Greatness”.