Advertising campaign "Karma central (Avoid fare evasion karma)"
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Metlink: Drench
| See full size 786x1181 px | |
| Released: | February 2008 |
| Advertiser: | Metlink  |
| Agency: | Marmalade Melbourne |
| Country: | AUSTRALIA |
| Category: |
Transport, travel & tourism
|
Credits:
Campaign to remind fare evaders, or those considering fare evading, that it's naughty.Advertising Agency: Marmalade, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Eddie Chau
Photographer: Chris von Menge