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BC Dairy Foundation / Milk: The Weak Shop
| See full size 1400x1156 px | |
| Released: | October 2009 |
| Advertiser: | BC DAIRY FOUNDATION  |
| Brand name: | MILK |
| Agency: | DDB CANADA |
| Country: | Canada |
| Category: |
Dairy products
|
Credits:
The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.Advertising Agency: DDB Canada / Vancouver