| Examples: MARS, Milky Way, USA, BBDO NEW YORK |
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Milky Way: Conveyor Belt (Checkout)
| See full size 1073x1358 px | |
| Released: | August 2008 |
| Advertiser: | MARS  |
| Brand name: | Milky Way |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Confectionery & snacks
|
| Tags: |
Chocolate Bars
Creative review
Creative ads placed on conveyor belts
|
Credits:
Shoppers were treated to a moving demostration of a Milky Way bar's stretchy caramel.
Note: The "Milky" half was affixed to the metallic portion, while the caramel and "Way" half was on the conveyor belt.
Client: Mars
Agency: BBDO, New YorkChief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Photographer: Craig Cutler
Art Director: Frank Anselmo, Jayson Atienza
Copywriter: Scott M. Kaplan, Tom Kraemer
